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185 karya publik ditemukan.

2020: 22019: 12018: 522017: 962016: 33

Introduction to the History of English

2020 · Book · Koleksi Perpustakaan

This book is written for students of English who are interested in the history of the language and would like to read an accessible but also comprehensive and reasonably detailed introduction. Apart from basic information about language change and the Indo-European background of English, it gives an outline of the major periods of the language (Old English, Middle English, Early Modern English and Late Modern English), with a brief examination of the perspectives of present-day English. Each period chapter provides information about the socio-historical background, the core areas of linguistic structure, discourse, speech acts and genres, and concludes with study questions and exercises.

International Marketing

2018 · Book · Koleksi Perpustakaan

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

Case Studies in Business Ethics

2018 · Book · Koleksi Perpustakaan

This collection of quality cases and essays on business ethics addresses some of the most pertinent ethical issues in today's business environment. It goes well beyond matters of fraud and public relations to consider standards of professionalism, corporate decision- making structure, the interface between ethical theory and economic practice, etc.; contains cases that deal not only with ethical failures, but with ethical successes.

Corpus-linguistic Applications

2018 · Book · Koleksi Perpustakaan

This volume provides an overview of four currently booming areas in the discipline of corpus linguistics. The first section is concerned with studies of the history and development of morphological and syntactic phenomena in English, Spanish, and Mandarin Chinese. The second section contains case studies investigating the functions and contexts of use of different morphological and syntactic forms in English, Spanish, Russian, and Mandarin Chinese. The third section contains studies in the field of genre and register from settings as diverse as health, call center, academic, and legal discourse. The final section features papers refining existing, and exploring new, corpus-linguistic methods: dispersions, text mining, corpus similarity, as well as the development of extraction patterns and the evaluation of tagging methods.

Biological Foundations of Linguistic Communication

2018 · Book · Koleksi Perpustakaan

This is the second of two volumes – the first volume being Waltraud Brennenstuhl's Control and Ability (P&B III:4) – treating biocybernetical questions of language. This book starts out from an investigation of the (neuro-)biological relevancy of natural language from the point of view of grammar and the lexicon. Furthermore, the basic mechanisms of the self-organization of organisms in their environments are discussed, in so far as they lead to linguistic control and abilities.

Solid-state Lasers

2018 · Book · Koleksi Perpustakaan

A solid-state laser uses and gains medium that is a solid, rather than a liquid such as dye lasers or a gas such as gas lasers. Semiconductor-based lasers are also in the solid state, but are generally considered separately from solid-state lasers. This book gathers research in the field.

Magnitude of Visual Improvement Expected with Supernormal Optics

2018 · Book · Koleksi Perpustakaan

Purpose: FDA clinical trials are currently testing wavefront guided laser corrections that, when perfected, could provide patients with extraordinary vision called "supernormal vision". Our purpose was to estimate how much visual performance, tested by contrast sensitivity, could be improved in ten subjects with simulated supernormal visual correction. Methods: High contrast gratings were projected onto the retina of one eye for each subject using a Lotmar white-light interferometer. This equipment enabled us to theoretically bypass the optics of the eye to gain estimates of neural limit contrast sensitivity. Another light with variable luminance was superimposed on the grating pattern to alter its contrast on the retina. The contrast threshold was measured at five spatial frequencies (maximum, 24, 12, 6, and 3 cycles/degree), to estimate contrast sensitivity with simulated supernormal vision. These measurements were compared to normally measured contrast sensitivity values to estimate the visual benefit of a perfect optical correction. Results: On average, simulated supernormal correction improved visual acuity to 20/12 : contrast sensitivity improved by factors of 6±2 and 2±1 at 24 and 12 cycles/degree, respectively. Paradoxically, contrast sensitivity at 6 and 3 cycles/degree declined by factors of 0.8±0.4 and 0.3±0.2, respectively. A wide range in benefit ratio measurements was observed at 24 cycles/degree from a factor of 11 to a factor of 1.5. Conclusion: Although supernormal visual correction can improve visual acuity to 20/12+, the most significant improvement may be better contrast sensitivity for medium and small sized objects. The variability in contrast sensitivity improvement show that supernormal visual correction would benefit each patient differently. The decline in visual performance for the lowest spatial frequencies, corresponding to large objects, may be an artifact of our methods for normal contrast sensitivity measurement.

SPSS

2018 · Book · Koleksi Perpustakaan

The Sports Writing Handbook

2018 · Book · Koleksi Perpustakaan

Completely revised and updated in a second edition, this volume represents the only book ever written that analyzes sports writing and presents it as "exceptional" writing. Other books discuss sports writers as "beat reporters" in one area of journalism, whereas this book shows aspiring sports writers a myriad of techniques to make their writing stand out. It takes the reader through the entire process of sports writing: observation, interviewing techniques, and various structures of articles; types of "leads;" transitions within an article; types of endings; use of statistics; do's and don'ts of sports writing; and many other style and technique points. This text provides over 100 examples of leads drawn from newspapers and magazines throughout the country, and also offers up-to-date examples of sports jargon from virtually every major and minor sport played in the U.S.