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STRATEGI MANAJEMEN DALAM MENINGKATKAN JUMLAH NASABAH UNIT LAYANAN MODAL MIKRO (ULaMM) SYARIAH SOLOK

THESSA WANDA PRATIWI NIM 1630403108, Judul Skripsi: “STRATEGI MANAJEMEN DALAM MENINGKATKAN JUMLAH NASABAH UNIT LAYANAN MODAL MIKRO (ULaMM) SYARIAH SOLOK”, Jurusan Ekonomi Syariah Konsentrasi Manajemen Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri (IAIN) Batusangkar Tahun 2020. Dalam penulisan skripsi ini yang menjadi permasalahan adalah melihat dari keunggulan yang dimiliki oleh ULaMM (Syariah) Solok ini berbanding terbalik dengan jumlah nasabah yang diperoleh ULaMM (Syariah) Solok yang setiap tahunnya cenderung menurun, dengan rumusan masalah strategi yang akan digunakan ULaMM (Syariah) Solok dalam meningkatkan jumlah nasabah dan kendala-kendala yang dihadapi ULaMM (Syariah) Solok dalam meningkatkan jumlah nasabah. Tujuan dari peneitian ini adalah untuk mengetahui strategi yang akan digunakan ULaMM (Syariah) Solok dalam meningkatkan jumlah nasabah dan kendala-kendala yang dihadapi ULaMM (Syariah) Solok dalam meningkatkan jumlah nasabah. Penelitian ini merupakan penelitian lapangan. Metode penelitian yang penulis gunakan adalah kualitatif. Teknik pengumpulan data menggunakan tiga cara yaitu observasi, wawancara, dan dokumentasi. Teknik analisis data yaitu, reduksi data, penyajian data dan penarikan kesimpulan. Keabsahan data ini menggunakan triangulasi dalam teknik pengumpulan data. Hasil penelitian ini menunjukkan bahwa ULaMM (Syariah) Solok memiliki strategi yang akan dilakukan dalam meningkatkan jumlah nasabah dan kendala-kendala yang dihadapi ULaMM (Syariah) Solok dalam meningkatkan jumlah nasabah. (1) Strategi yang akan dilakukan ULaMM (Syariah) Solok dalam meningkatkan jumlah nasabah (a) Melakukan Sosialisasi kepada masyarakat berguna untuk agar setiap masyarakat mengetahui ULaMM (Syariah) Solok secara menyeluruh (b) Sistem Aplikasi yang berguna untuk memudahkan calon nasabah jika ada belum paham tentang ULaMM Tidak perlu lagi untuk datang ke kantor, lebih menghemat waktu dan biaya dan bisa diakses dimana saja dan kapan saja (c) Sosial Media, yang bisa digunakan oleh ULaMM (Syariah) Solok dan calon nasabah yang bisa diakses dimana saja, (d) Sponsor, dengan ikut berpatisipasi dalam suatu kegiatan acara, misalkan dengan menyumbangkan sebagian dana terhadap acara tersebut, masyarakat akan lebih mengetahui apa itu ULaMM (Syariah) Solok, dan (e) Video Marketing, dengan membuat suatu video marketing yang menarik dan mudah dipahami masyarakat, ini bisa menjadi suatu strategi yang akan digunakan dan dapat meningkatkan jumlah nasabah ULaMM (Syariah) Solok (2) Kendala-kendala yang dihadapi ULaMM (Syariah) Solok dalam meningkatkan jumlah nasabah (a) faktor ekonomi (b) Kurangnya pegawai (c) terbatasnya akses pemasaran (d) barang jaminan.

Fisika untuk SMA/MA Kelas XII

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Title from cover.

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En Activo: Practical Business Spanish

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