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577 karya publik ditemukan.

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A filosofia e seu ensino

2017 · Book · Koleksi Perpustakaan

Em cinco artigos, renomados professores universitários refletem quanto à tarefa do filósofo na construção do saber contemporâneo. A teoria, o lugar do filósofo, os problemas e as questões polêmicas envolvendo a filosofia, juntamente com práticas educacionais e didáticas, estão contidos neste livro, um excelente subsídio a todos os professores e estudantes ansiosos em conhecer a função social do filósofo.

Hotel and Lodging Management

2017 · Book · Koleksi Perpustakaan

Hotel and Lodging Management, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along with a close examination of organizational structure and the interdependent relationship among departments. This updated Second Edition presents: New, completely updated chapters on human resources and the sales and marketing departments Up-to-date case studies reflecting the latest management trends and issues Profiles of industry pioneers working at all types of properties, from small motels to five-star hotels New sections on yield management, lodging environments, franchise companies, and management organizations Hotel and Lodging Management, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders.

Up and Out of Poverty

2017 · Book · Koleksi Perpustakaan

In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail - and propose a new paradigm that can achieve far better results. Kotler and Lee show how to apply advanced marketing strategies and techniques - including segmentation, targeting, and positioning - to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. The authors provide the first complete, marketing-informed methodology for addressing specific poverty-related problems - and assessing the results. They also demonstrate how national and local anti-poverty programs can be improved by more effectively linking government, NGOs, and private companies. Over the past 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee show how they can be applied to the largest social challenge of all: global poverty.

Marketing for Hospitality and Tourism

2017 · Book · Koleksi Perpustakaan

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

The Social Influence Processes

2017 · Book · Koleksi Perpustakaan

Social psychologists have always been concerned with two-person interactions and the factors enabling one person to gain dominance. Although social psychology has devised a revolutionary set of techniques to investigate the phenomenon of power, hypotheses are too often ambiguously stated, research programs end in cul-de-sacs, and experiments take on the character of one-shot studies. In an attempt to stimulate new directions in research and to provide cumulative emphasis on the development of scientific theory in the area of power relations, Tedeschi has assembled original and path breaking essays from a dozen outstanding scholars and researchers in the behavioral sciences. More tightly integrated than leading books in the field of power relations, The Social Influence Processes focuses on two-person interactions. A full explanation of the terms "power" and "influence" is followed by an analysis of the major variables in connections between two persons that must be taken into account in a scientific theory of social influence. The subsequent chapters respond to the categories established, attempting a comprehensive construction of social reality and offering suggestions and techniques for measuring and ordering its complexity. Particular areas of research and theory are isolated for consideration in depth--such topics as personality as a power construct (Power and Personality by Henry L. Minton), influence in exchange theory (The Tactical Use of Social Power by Andrew Michener and Robert W. Suchner), and leadership through charisma (Interpersonal Attraction and Social Influence by Elaine Walster and Darcy Abrahams). In the final chapter, Tedeschi, Thomas Bonoma, and Barry R. Schlenker attempt to provide a general theory of social influence processes as they affect the target individual by reviewing the research literature in their own theoretical terms. This remarkable volume will be of interest to students as well

The Reading Mind

2017 · Book · Koleksi Perpustakaan

PRAISE FOR THE READING MIND "Willingham's ability to make cognitive research on reading coherent and comprehensible is exceptional. This book should be standard fare in every doctoral education course on reading." —Isabel L. Beck, Professor Emerita, School of Education, University of Pittsburgh "This is another of Willingham's essential books for educational professionals, and anyone else interested in the reading process—telling them the cognitive science and practical implications of research in the domain of reading. No one does this kind of book better than Willingham!" —Keith E. Stanovich, author of Progress in Understanding Reading and The Rationality Quotient "Willingham captures the magic of reading while simultaneously demystifying how we read. He brings key experimental findings to light as he takes us on the journey from recognizing individual words to constructing meaning from text. Beautifully written, clear and accessible, yet still embracing complexities rather than shying away from them—this book is essential reading for anyone interested in how we read." —Kate Nation, professor of Experimental Psychology, University of Oxford; fellow and tutor in Psychology, St. John's College "What goes on in the mind as we read? How do people learn to read? What motivates some to read more than others? For those curious about these questions, and for those who care about children learning to read and growing as readers, this delightful book explains this highly complex topic through fascinating studies and lively examples. With probing questions included, The Reading Mind will make a terrific book club read or textbook." —Ellen McIntyre, dean and professor, College of Education, University of North Carolina, Charlotte "Willingham's work will deepen your understanding of the many facets of reading and literacy, as well as how the brain processes what amounts to an astoundingly complex and historically unlikely process. This book should be required reading for anyone with a vested interest in the written word." —Kristofor Lauricella, History teacher, High School for Youth & Community Development, Brooklyn, New York

The Effects of Standardized Testing

2017 · Book · Koleksi Perpustakaan

When George Bernard Shaw wrote his play, Pygmalion, he could hardly have foreseen the use of the concept of the self-fulfilling prophecy in debates about standardized testing in schools. Still less could he have foreseen that the validity of the concept would be examined many years later in Irish schools. While the primary purpose of the experimental study reported in this book was not to investigate the Pygmalion effect, it is inconceivable that a study of the effects of standardized testing, conceived in the 1960s and planned and executed in the 1970s, would not have been influenced by thinking about teachers' expectations and the influence of test information on the formation of those expectations. While our study did pay special attention to teacher expectations, its scope was much wider. It was planned and carried out in a much broader framework, one in which we set out to examine the impact of a standardized testing program, not just on teachers, but also on school practices, students, and students' parents.