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(Aus) Principles of Marketing, Onekey Webct Access Code

Marketing Management : Analysis, Planning, Implementation and Control, Canadian Eighth Edition, Philip Kotler, Ronald E. Turner. Instructor's Manual

Reconceptualizing marketing

Student Learning Guide and Workbook to Accompany Marketing Sixth Edition [by] Philip Kotler ... [et Al.]

营销管理

Corporate Social Responsibility

To help corporate managers and executives in their support of worthy social causes, Kotler (international marketing, Kellogg School of Management) and Lee (market consultant) examine six major types of corporate social initiatives and offer comments on their strengths and weaknesses by executives from companies such as Ben and Jerry's, Microsoft and Hewlett-Packard. Kotler and Lee offer 25 best practices for doing good for the company and its cause, as well as recommendations for winning corporate support. Annotation : 2004 Book News, Inc., Portland, OR (booknews.com).

Attracting Investors

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital. Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Repositioning Asia and Rethinking Marketing. S. David Young (Fontainebleu, France) is a Professor of Accounting and Control at INSEAD in Fountainebleu, France.

Marketing Mix

Marketing Management

Principles of Marketing

Social Marketing : an Approach to Planned Social Change

Principles of Marketing, Fifth Edition, [by] Philip Kotler, Gary Armstrong : Instructor's Resource Manual

Social Marketing

Principles of Marketing. Fourth European Edition

Marketing Management, 10

Social Marketing to Protect the Environment

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

市场营销原理/亚洲版/英文版/21世纪经典原版经济管理教材文库/Principles of marketing

本书对营销进行了一个权威、综合、创新、管理和实践的介绍,它为学生在各种不同的环境下学习和应用现代营销的基本概念和经验而设计,全书共分20章。

The Marketing Audit

Strategic Marketing for non-profit Organisations:Pearson New International Edition

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Principles of Marketing, Fourth Edition [by] Philip Kotler, Gary Armstrong