2021 · Book · Koleksi Perpustakaan
Saat ini data merupakan sesuatu yang tidak bisa dipisahkan dalam kehidupan kita. Dengan pesatnya kemajuan teknologi dan informasi, data dari berbagai sumber menjadi mudah untuk didapatkan dan dimanfaatkan sebagai dasar perencanaan dan pengambilan keputusan, segmentasi pasar, dan pengiklanan secara efektif. Dengan semakin mudah dan banyaknya manfaat dari data, tidak heran saat ini data dapat dianggap sebagai “mata uang baru”.Data yang diperoleh dari berbagai sumber akan memiliki nilai manfaat jika dari data tersebut dapat ditangkap suatu informasi atau fenomena terkini yang terjadi. Berbagai teknik statistika dapat digunakan untuk mendapatkan nilai manfaat data tersebut. Salah satu teknik statistika yang dapat digunakan adalah dengan teknik eksplorasi data. Teknik ini memudahkan kita dalam mendapatkan informasi dan gambaran mengenai kondisi data yang dimiliki.Buku ini ditujukan kepada para mahasiswa, peneliti, dan pengguna awam yang ingin mempelajari beberapa teknik eksplorasi data yang diperlukan dalam penelitian ilmiah sebelum lanjut ke tahap analisis dengan teknik konfirmatif yang membutuhkan banyak pengujian hipotesis Buku persembahan penerbit PrenadaMediaGroup
2021 · Book · Koleksi Perpustakaan
2021 · Book · Koleksi Perpustakaan
2021 · Book · Koleksi Perpustakaan
2021 · Book · Koleksi Perpustakaan
In the last thirty years or so a large number of once commonplace words, phrases and expressions have disappeared without trace from common usage. And with them, too, have gone a number of goods, services and everyday objects that were once an important part of our everyday lives. Where did they go and why? Lost English takes a look at how our language has changed and how the pace of modern life, the influence of American culture, changes in the country's sociological formation and rapid advances in technology have made once common words obsolete. Includes: 'Charlie's dead' - a euphemism used to tell a girl that her petticoat is showing . 'dekko' - take a quick look or glance . 'brilliantine' - men's hair dressing product . 'Nippy' - the name given to waitresses in Lyons Corner Houses. Lost English illuminates all these terms and many more. It's a fantastic gift for all those interested in history and the English language and a fascinating look at times past.
2021 · Book · Koleksi Perpustakaan
2020 · Book · Koleksi Perpustakaan
An Introduction to Language continues to be instrumental in introducing students to the fascinating study of human language. Engaging and clearly written, it provides an overview of the key areas of linguistics from an Australian perspective. Chapters in this seventh edition have been extensively updated and revised to reflect recent discoveries and new understandings in linguistics and language. Additional exercises at the end of chapters and a companion website help readers to test their comprehension of the material and practice their skills. This classic text is suitable for students in fields as diverse as linguistics, computer science, English, communication studies, anthropology, foreign language teaching and speech pathology.
2020 · Book · Koleksi Perpustakaan
LINGUISTICS FOR EVERYONE: AN INTRODUCTION, Second Edition, will capture the interest of all students, regardless of major, and offer them a thorough, engaging introduction to the science of language. To achieve this goal, the authors devised a unique arrangement of chapters that distinguishes this book from conventional introductory linguistics textbooks. Without sacrificing rigor, the authors focus on larger themes rather than on technical details or formal analysis. The book opens with a strong introductory chapter addressing basics such as how to define language, prescriptive versus descriptive grammar, differences between the human language system and other animal communication systems, and so on. The second chapter, devoted to language, mind, and brain, addresses both psycholinguistic and neurolinguistic evidence for humans' innate capacity for language. To address core linguistics areas in depth, there are two chapters each on phonetics and phonology, morphology, syntax, and semantics. Throughout the text, special features relate the study of linguistics to the language we use in the real world and every chapter includes innovative and varied activities that review and practice the content and offer your students many opportunities to apply the knowledge in their own lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
2020 · Book · Koleksi Perpustakaan
The study of bilingualism and all of its aspects – from theory and models to social approaches and their practical applications – forms the cornerstone of the 2nd edition of this work. The chapters cover the latest advancements in the domains of psycholinguistics, neuroscience, creativity, and executive functioning. Contributions, new to this edition, offer the reader the most up-to-date research on lifespan and developmental issues. The work also provides insight into how human language is processed by all, not just by bilingual and multilingual speakers. This text is ideal for senior undergraduate and graduate courses in psycholinguistics and the psychology of language, especially those with an emphasis on bilingualism or second language learning.
2020 · Book · Koleksi Perpustakaan
2020 · Book · Koleksi Perpustakaan
2018 · Book · Koleksi Perpustakaan
The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts – analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.
2018 · Book · Koleksi Perpustakaan
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets. With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.
2018 · Book · Koleksi Perpustakaan
2018 · Book · Koleksi Perpustakaan
Theory and practices of micro finance by Bank Rakyat Indonesia and rural banks in Indonesia.
2018 · Book · Koleksi Perpustakaan
2018 · Book · Koleksi Perpustakaan
Featuring an in-depth interview with the Director of Admissions at Tuck School of Business, ranked #1 by the Wall Street Journal. Written for students about to embark on this two-year odyssey, by students who have successfully survived business school, Business School Confidential provides a comprehensive, blow-by-blow chronological account of the complete MBA experience. Miller and Loucks have assembled a panel of recent MBA graduates from across the country, all of whom are in a prime position to offer realistic and informative advice on what business school is really like today. Together, they will walk you through the entire process - from thinking about, applying to, and choosing a business school and program, through the two-year curriculum, recruiting, summer internships, networking, and ultimately, finding the perfect job. The book also features interviews with top Fortune 500 CEOs including Jeff Bezos of Amazon.com, Larry Bossidy, former CEO of Allied Signal; Vernon R. Loucks formerly of Baxter International and currently of Segway, Jim McNerney, CEO of 3M; and Edward Whitacre, Chairman and CEO of SBC, and with Kristine Laca, the Director of Admissions of Tuck School of Business at Dartmouth College, currently rated as the #1 Business School in the U.S. according to the Wall Street Journal. This is truly a book no aspiring business school student should be without.
2018 · Book · Koleksi Perpustakaan
2018 · Book · Koleksi Perpustakaan
2018 · Book · Koleksi Perpustakaan