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621 karya publik ditemukan.

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Principles of Marketing

2018 · Book · Koleksi Perpustakaan

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Pengantar Manajemen

2018 · Book · Koleksi Perpustakaan

""" Pada prinsipnya, setiap profesi memerlukan kemampuan manajerial. Semakin tinggi jabatan seseorang, semakin tinggi pula tuntutan kemampuan manajerial. Manajemen merupakan ilmu dan seni. Manajemen sebagai ilmu disusun melalui proses pengkajian yang panjang oleh para ilmuwan bidang manajemen dengan pendekatan ilmiah. Dalam aplikasinya, manajemen merupakan seni, yaitu seni mengelola sumber daya yang dimiliki untuk mencapai tujuan yang ingin diraih. Proses manajemen secara umum terdiri atas tiga tahapan, yaitu perencanaan, implementasi, dan evaluasi. Proses manajemen merupakan suatu siklus, yang apabila prosesnya berkualitas, hal itu akan menghasilkan perbaikan berkelanjutan yang ujungnya adalah kinerja yang baik, yaitu pencapaian sasaran jangka pendek, menengah, maupun panjang. Sistematika buku ini meliputi tujuh bagian yang merupakan fondasi untuk belajar ilmu-ilmu manajemen yang bersifat lebih lanjut. Ketujuh bagian tersebut adalah: - Bagian I. Pendahuluan, meliputi tiga bab, yaitu: Konsep Manajemen; Sejarah Ilmu Manajemen; serta Kewirausahaan.- Bagian II. Lingkungan Bisnis, meliputi tiga bab, yaitu: Lingkungan Organisasi; Etika Bisnis dan Tanggung Jawab Sosial; serta Bisnis dan Ekonomi Global - Bagian III. Perencanaan, mencakup empat bab, yaitu Dasar-Dasar Perencanaan; Perkiraan Bisnis; Manajemen Strategis; dan Pengambilan Keputusan. - Bagian IV. Pengorganisasian, terdiri atas dua bab, yaitu: Dasar-Dasar Pengorganisasian; Desain Organisasi dan Pekerjaan.- Bagian V. Pengarahan, mencakup enam bab, yaitu: Motivasi; Komunikasi; Kepemimpinan; Kemampuan Antarpribadi; Dinamika Kelompok dan Kerja sama Tim; serta Inovasi dan Perubahan Organisasi - Bagian VI. Pengontrolan, yang berisi dua bab, yaitu: Dasar-Dasar Pengontrolan; serta Sistem Informasi Manajemen dan Pengontrolan Keuangan. - Bagian VII. Manajemen Fungsional, yang meliputi empat bab, yaitu: Manajemen Keuangan; Manajemen Sumber Daya Manusia; Manajemen Operasi; dan Manajemen Pemasaran.Buku ini dapat digunakan sebagai referensi yang komprehensif bagi para mahasiswa maupun praktisi (bisnis maupun nonbisnis) yang ingin mempelajari manajemen. Selain memaparkan konsep dan perkembangan aplikasi manajemen, buku ini juga dilengkapi dengan beberapa studi kasus. Selamat membaca dan berkarya!"""

The Islamic Debt Market for Sukuk Securities

2018 · Book · Koleksi Perpustakaan

The relatively new sukuk (or Islamic debt securities) markets have grown to more than US $800 billion over the past decade, and continue to grow at a rate of around 20-30 per cent per year. Arguably the first of its kind, this path-breaking book provides a highly unique reference tool relating to key issues surrounding sukuk markets, which are found in 12 major financial centres, including Kuala Lumpur, London and Zurich. The internationally renowned contributors present an in-depth study of sukuk securities, beginning with a comprehensive definition and history. They go on to discuss Islamic financial concepts and practices that govern how sukuk securities are issued, how markets are carefully regulated to protect investors, and how securities are designed to safeguard invested money. The prospects and challenges of developing sukuk Islamic debt markets across the world are also illustrated. This comprehensive guide to sukuk markets will prove a fascinating and useful reference tool for academics, students, researchers and practitioners with an interest in Islamic finance, and, more specifically, in the nascent field of sukuk securities.

Kamus tata bahasa

2018 · Book · Koleksi Perpustakaan

Dictionary on Indonesian language grammar.

Action Research From Concept to Presentation: A Practical Handbook to Writing Your Master's Thesis

2018 · Book · Koleksi Perpustakaan

Perhaps the most daunting graduate school requirement is the development of an action research Master's thesis. This capstone task requires unprecedented amounts of time, energy, and verbiage. Designed to take stress out of the thesis-writing equation, this student-friendly comprehensive handbook glides the reader through a 28-step process from developing a focal topic to defending a scholarly thesis. Framing each chapter as a one-week action assignment, the authors have broken down the process into manageable chunks to enable students writers to achieve an immediate sense of completion at every step. By using this scaffolding approach the the authors encourage the student researcher to focus on one part of the process rather than the total, sometimes overwhelming, final product. With the exception of the "Review of the Literature" section which takes several weeks to complete, all other thesis sections can and should be timed out for seven days. The Authors primary objective was to empower the student researcher to accomplish each of the steps in the process while never loosing site on the product that will help the children in their classrooms. Whether developing an Abstract or writing in-text citations, student researchers are guided throughout he nuances of the Publication Manual of the American Psychological Associations, 6th Edition.

Performing Data Analysis Using IBM SPSS

2018 · Book · Koleksi Perpustakaan

Features easy-to-follow insight and clear guidelines to perform data analysis using IBM SPSS® Performing Data Analysis Using IBM SPSS® uniquely addresses the presented statistical procedures with an example problem, detailed analysis, and the related data sets. Data entry procedures, variable naming, and step-by-step instructions for all analyses are provided in addition to IBM SPSS point-and-click methods, including details on how to view and manipulate output. Designed as a user’s guide for students and other interested readers to perform statistical data analysis with IBM SPSS, this book addresses the needs, level of sophistication, and interest in introductory statistical methodology on the part of readers in social and behavioral science, business, health-related, and education programs. Each chapter of Performing Data Analysis Using IBM SPSS covers a particular statistical procedure and offers the following: an example problem or analysis goal, together with a data set; IBM SPSS analysis with step-by-step analysis setup and accompanying screen shots; and IBM SPSS output with screen shots and narrative on how to read or interpret the results of the analysis. The book provides in-depth chapter coverage of: IBM SPSS statistical output Descriptive statistics procedures Score distribution assumption evaluations Bivariate correlation Regressing (predicting) quantitative and categorical variables Survival analysis t Test ANOVA and ANCOVA Multivariate group differences Multidimensional scaling Cluster analysis Nonparametric procedures for frequency data Performing Data Analysis Using IBM SPSS is an excellent text for upper-undergraduate and graduate-level students in courses on social, behavioral, and health sciences as well as secondary education, research design, and statistics. Also an excellent reference, the book is ideal for professionals and researchers in the social, behavioral, and health sciences; applied statisticians; and practitioners working in industry.

Dinamika Kelompok

2018 · Book · Koleksi Perpustakaan

Development of farmers' associations in Indonesia.

Komunikasi Massa

2018 · Book · Koleksi Perpustakaan

Komunikasi Massa bersifat terbuka artinya komunikasi massa itu ditunjukkan untuk semua orang dan tidak ditunjukkan sekelompok orang tertentu.Oleh karena itu komunikasi massa bersifat umum. Pesan komunikasi massa dapat berupa Fakta, Peristiwa, atau Opini. Kelebihan komunikasi massa dibandingkan dengan komunikasi lainnya, adalah jumlah sasaran khalayak atau komunikan yang dicapainya relative banyak dan tidak terbatas, bahkan lebih dari itu, komunikan yang banyak tersebut secara serempak pada waktu yang bersamaan memperoleh pesan yang sama.