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Marketing Research with IBM® SPSS Statistics

2018 · Book · Koleksi Perpustakaan

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.

Sage IBM(R) SPSS(R) Statistics V23.0 Student Version

2018 · Book · Koleksi Perpustakaan

SAGE IBM® SPSS® Statistics Base Integrated Student Edition Flash Drive, Version 23.0 See a full listing of titles offered with IBM® SPSS® Statistics Base Integrated Student Edition. This student version is a single-user license that provides affordable access to statistical analysis, modeling and survey research tools that can support your college coursework and enable you to develop the advanced analytical skills employers seek. This program is intended only for academic persons, including students, professors, and other academic professionals for use solely in connection with a course offering. It may only be used in combination with academic textbooks for the sole purpose of teaching and learning analytics. Use of this program is limited to course work as defined by the course syllabus. Any other use of the program is prohibited. Please note that this program may not cover all topics that are covered in the text with which it is bundled. This program is intended to be an introduction to IBM SPSS only. This version of the program: is for a 12-month period, beginning on the date of customer installation is limited to two installations does not allow for add on SPSS modules is limited to 1500 cases and 50 variables does not allow for SPSS Command Syntax to be used does not allow customers to merge or aggregate files, but students can transpose (flip) files does not allow for scripting, automation, and programmability cannot customize toolbars cannot create custom dialogs with the Custom Dialog Builder. However, students can install custom dialogs cannot connect to IBM SPSS Statistics Server cannot export to Microsoft PowerPoint cannot read and write IBM SPSS Data Collection data sources This student version can be bundled with any SAGE text at a discount. For more information about the capabilities of this program and bundle pricing, please visit our FAQ page.

IBM SPSS Statistics 19 Advanced Statistical Procedures Companion

2018 · Book · Koleksi Perpustakaan

IBM SPSS Statistics 19 Advanced Statistical Procedures Companion contains valuable tips, warnings, and examples that will help you take advantage of IBM SPSS Statistics to better analyze data. This book offers clear and concise explanations and examples of advanced statistical procedures in the IBM SPSS Statistics Advanced and Regression modules.

A Student's Guide to International Financial Reporting Standards

2018 · Book · Koleksi Perpustakaan

"Accounting Standards contain important definations, principles and accounting treatments which must be learned. All of these are covered in this book. By ensuring that students have good understanding of what the topic is about, this essential learning stops being a chore. This book is different from those that teach exam and memory techniques in that it takes such techiques and applies them to a real topic." --Back cover

Mindful Voices of Europe

2018 · Book · Koleksi Perpustakaan

In the quest for happiness and exoticism, many people go on an adventure, a backpack as a travel companion in European cities and regions: the Balkans, Baltic countries, Scandinavia or Eastern Europe or Latin countries... To facilitate this experience, can a travel guide grasp the essence of a place, its frequency of vibration and its habits and customs? Mindful Voices of Europe is a unique discovery book, but it is not a tourist guide. It is a collection of short stories, authentic experiences from 44 European writers who capture the warm atmosphere of their native country. The book does not only seek to awaken the traveller in you and awaken consciousness, but also to provoke an intimate reflection on cultural exchanges. It is a celebration of the pleasure of words and rhythms of languages, an invitation to share the inner-joy that travel brings. Travelling with mindfulness at the forefront of the experience leads the mindful team of writers to tap into the inexhaustible powers of deep nature, to walk the unspoilt and preserved hiking trails, to find his soul with a stay on an island. We are all migratory birds in search of freedom; let's watch the leaves dance in the wind and the squirrels jump with joy from branch to branch. These sweet experiences of life will give you goose bumps, a simple and pure pleasure, and will increase your own spiritual growth, as a path to serenity and your true self. All the stories resonate in unison, following the heart of the "La" given by conductor Vincent Hery. Four of the stories in the book are kept in the writer's language to highlight the pleasures of the alphabet and the musical beauty of a mysterious tone. It is a unique atmosphere that resonates in you, that of traveling to foreign lands. Listen to the melody! Welcome to Europe.