Abstrak
Strategic Management and Competitive Advantage provides the most accurate, relevant, and complete presentation of strategic management today.This book is thoroughly updated to include cutting edge research and trends that are shaping business strategy.The editor guides students through the strategic management process using a unique model that blends the classic industrial organisational model with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage.The text includes current and relevant examples to provide context for key concepts, outstanding figures and models to illustrate key points, and other section contains engaging and exemplary cases that cover a broad range of critical issues confronting managers today.