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2017 · Book · Koleksi Perpustakaan

Cooperative Learning for Higher Education Faculty

2017 · Book · Koleksi Perpustakaan

This practical, 'how-to' book on co-operative learning is designed to serve as a resource for faculty members at colleges and universities. It offers an overview of the co-operative learning process, including its rationale, its research base, its value, and its practical implementation. The authors also describe a variety of approaches to co-operative learning drawn from complementary movements such as classroom research, writing across-the-curriculum, computer technology and critical thinking. They begin with a basic structure for implementing a co-operative learning programme, then move progressively through more complex activities. Numerous examples of actual co-operative learning programmes are included which span a wide variety of disciplines. These examples underscore how a successful programme can bolster student achievement, increase self-esteem, and foster the spirit of teamwork. This book should appeal to those new to the cooperative learning process, as well as to established practitioners in the field.

Cooperative Learning for Higher Education Faculty

2017 · Book · Koleksi Perpustakaan

This practical, how-to book on co-operative learning is designed to serve as a resource for faculty members at colleges and universities. It offers an overview of the co-operative learning process, including its rationale, its research base, its value, and its practical implementation. The authors also describe a variety of approaches to co-operative learning drawn from complementary movements such as classroom research, writing across-the-curriculum, computer technology and critical thinking. They begin with a basic structure for implementing a co-operative learning programme, then move progressively through more complex activities. Numerous examples of actual co-operative learning programmes are included which span a wide variety of disciplines. These examples underscore how a successful programme can bolster student achievement, increase self-esteem, and foster the spirit of teamwork. This book should appeal to those new to the cooperative learning process, as well as to established practitioners in the field.

Cooperative Learning and Second Language Teaching

2017 · Book · Koleksi Perpustakaan

Although Cooperative Learning has steadily grown in popularity in second-language classrooms, few resources are available that cover the topic in depth. Cooperative Learning in Second Language Teaching is a comprehensive overview, suitable for MA TESOL programs and for in-service teachers. Part I provides a grounding for collaborative/cooperative learning by discussing the educational research, issues that surround its implementation, and how it relates to theories of second language learning. Part II is a series of six narrative chapters written by teachers from around the world. These teachers share their experiences using cooperative learning in their classrooms, demonstrating the effectiveness of this approach, in both second and foreign language contexts, for elementary, secondary and post-secondary levels of instruction. An appendix outlining the techniques in these chapters is also included.

Museum strategy and marketing

2017 · Book · Koleksi Perpustakaan

Museum Strategy and Marketing is the most comprehensive and level-headed presentation of its subject I have come across. The authors are sophisticated marketeers who really understand the differences between market-driven businesses and mission-driven museums. The book is not about selling widgets; it's about building museum audiences and strengthening institutions. - Robert P. Bergman, director, The Cleveland Museum of Art In a long-awaited answer of one of museum's most pressing challenges, Neil Kotler and Philip Kotler draw on unmatched expertise and experience to reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission. In this first and only guide to planning strategy and marketing for museums, they offer an in-depth, hands-on guide to developing successful museums. The authors explain the strategic relationship between missions, audience and funding--and how managing this relationship is vital for a successful museum--and reveal how marketing tools can be used to grow healthy, vibrant museums. The book's encyclopedic approach covers everything museum managers need to know--from strategic planning and budgeting to advertising, media relations, and fundraising--providing them with the tools to create and nurture a thriving museum.

Museum Marketing and Strategy

2017 · Book · Koleksi Perpustakaan

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum