Hasil pencarian

Worldwide Electronic and Broadcast Audience Research Symposium

Current Trends in Audience Research and Evaluation, Volume 12

"Topics such as collaboration, gender inclusiveness, school audiences, cognitive styles, and serving multiple internal audiences are addressed." PREFACE.

Audience Research in the Movie Field

Current Trends in Audience Research and Evaluation

Handbook on Radio and Television Audience Research

With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.

New Directions in Audience Research

Worldwide Electronic and Broadcast Audience Research Symposium, Paris, France, 1st - 4th May 1994

Audience Research