Abstrak
This is a guide to the legal issues of launching a commercial internet site, aimed specifically at the smaller business. Issues addressed include e-commerce security, corporate identity and service provision. The book is designed as a legal reference for anybody who conducts business electronically. The book's clear and practical layout should enable commercial, marketing or IT managers to dip in and understand key legislation for themselves. The scope of the book extends beyond matters relating to online financial transactions. Chapters cover issues such as concluding contracts over the internet, intellectual property rights, domain names and email marketing.
Kata kunci
Electronic commerce