Abstrak
Strategic Total Quality Management is a new way of looking at quality. It views quality from corporate performance and product quality. Corporate performance is measured by the response of the firm to the emerging changes in its business environment. These changes are detected by customers and the firm's response may influence their purchasing behavior. Therefore, the competitiveness and the survivability of the firm is threatened if these factors are not adequately considered. Emphasis is shifted away from the product-based definition of quality to a broader view of quality. The book provides research-based analysis and pratical guidance for business professionals, academics, and graduate students.
Kata kunci
Business & Economics