Abstrak
For senior-level and introductory graduate-level courses in Strategic Management and Business Policy. This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field-from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.* NEW-Updated and revised content in every chapter. * Gives students access to the latest information on the topics discussed. * NEW-Updated illustrative examples. * Encourages students to read and clearly understand the texts content on their own. * Numerous corporate cases-Of real companies at all stages of development. * Gives students a chance to apply concepts, skills, and techniques to real-world corporate situations. * The strategic audit. * Teaches students a way of operationalizing the strategic decision-making process, and serves not only in evaluation and control, but also as a checklist in case analysis. *