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BookOpen AccessTerbit 2017Versi 1

Principles of Marketing

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Abstrak

Gives students an overview of each chapter, summarizes the major topics and concepts, and strengthens understanding through situational exercises involving cases, chapter highlights and quizzes. This guide includes a section of lecture notes that reproduces the transparencies with the chapter outline for easy in-class note taking.

Kata kunci

Business & Economics

Informasi bibliografis

Versi dan riwayat publik

  1. Versi 1Principles of Marketing2017 · oai:ais:library-item:82810

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