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Indonesia

2016 · Book · Koleksi Perpustakaan

Based on the 2006 Indonesia Update Conference held at the Australian National University, 2006.

Handbook of Research on International Advertising

2016 · Book · Koleksi Perpustakaan

'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.

Adobe Premiere Pro Studio Techniques

2016 · Book · Koleksi Perpustakaan

Ready to learn not just the hows but also the whys behind the most powerful features of Adobe Premiere Pro? Whether you need to boost your editing skills, composite shots, or fix your audio, you’ll see immediate results when you incorporate these tested and proven techniques from the pros. Adobe Premiere Pro Studio Techniques inspires you to take your work to the next level with real-world examples and insider techniques. In it, you’ll get an in-depth view into Premiere Pro and how it works, cutting through the fat to focus on the most essential features and workflows to help busy professionals perform their jobs faster and smoother. This book goes beyond conventional step-by-step instruction, teaching you the art behind editing video that you can adapt for countless projects. Real solutions from real professionals: Learn from the top trainers and pros who know Premiere Pro in and out and explain the concepts in a clear, easy-to-read format. Editing essentials: No matter how sophisticated your editing projects, they all begin with the same building blocks. Find out what you’ve been missing about Timeline edits, trimming, creating transitions, setting audio levels, color and light matching, keying and matting, working with a variety of video formats, and more. Advanced techniques: You’ll learn best-practice techniques for setting up your system, organizing your projects, editing for single and multicam shots, perfecting the audio mix, fixing problems with color, compositing your shots, exporting your projects, and managing your workflow, including workflows with other Adobe Creative Cloud tools such as SpeedGrade and Audition. Project files provided: Work along with many of the techniques using the provided HD video clips and project files. For access, go to www.peachpit.com/redeem and redeem the unique code provided inside this book. Adobe Premiere Pro Studio Techniques will thrust you deeper into ideas and advanced methods of working with the tools. Along the way you’ll learn a bunch of tricks that make you more proficient in not only the end result, but in the details of getting there; quicker ways to get things done, shortcuts, workflow tips and ways to make your content look better and your flow to be more efficient.–From the Foreword by Jacob Rosenberg, director of Waiting for Lighting and CTO of Bandito Brothers

Trading Chicago Style

2016 · Book · Koleksi Perpustakaan

Following on from his Tricks of the Floor Trader, Neal Weintraub gives an insider's view of the world of the stock exchange. Included are profiles and interviews with actual traders who regularly make or lose thousands of dollars an hour. Each chapter concludes with techniques that readers can use in their own trading, as well as computer and off-floor techniques.