2020 · Book · Koleksi Perpustakaan
Sidang pleno Dewan Pers Ke-27 di Magetan, memutuskan Harian Umum diizinkan terbit 16 halaman, maksimal 2 kali dalam seminggu dengan perbandingan jumlah halaman iklan dan berita tetap 30% dan 70%.
2020 · Book · Koleksi Perpustakaan
Siaran iklan di TVRI per 1 APRIL 1981 ditiadakan, untuk mengurangi gaya hidup Konsumerisme. Biro iklan terpukul. Dana promosi akan beralih ke media cetak.
2018 · Book · Koleksi Perpustakaan
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: How is the global Muslim market structured? What opportunities are there in Islamic brand categories, including the digital world? What strategies should non-Muslim companies adopt in Muslim countries? More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.
2017 · Book · Koleksi Perpustakaan
Chairil Anwar bukanlah sastrawan yang hanya merenung di balik meja lalu menulis puisi. Sajak “Diponegoro” yang petilannya menerakan kata-kata Maju Serbu Serang Terjang, misalnya, ia tuliskan untuk menggelorakan kembali seManga, Manhua & Manhwat juang. Melalui sajak ini, ia mengungkap sosok Diponegoro yang kuat dan liat menghadapi Belanda. Chairil tegas melawan kolonialisme. Sebuah kutipan populer yang menandakan seManga, Manhua & Manhwat itu terambil dari puisi itu: sekali berarti, sudah itu mati. Sesudah kemerdekaan, sikap juang Chairil semakin kuat terlukis dalam puisi-puisinya. Salah satunya adalah sajak “Krawang Bekasi” yang ditulis berdasarkan pengalamannya saat agresi militer Belanda I pada 21 Juli 1947. Tapak berkesenian Chairil mencuatkan namanya sebagai pelopor angkatan 45 yang mendobrak angkatan sebelumnya. Terkenal dengan potret diri yang ikonik dalam pose mengisap sebatang rokok, Chairil menghasilkan sajak-sajak yang memperkaya khazanah sastra Indonesia.
2016 · Book · Koleksi Perpustakaan
2016 · Book · Koleksi Perpustakaan
This thesis discusses hybrid forms of spirituality and their social trajectories in the modernizing city of Yogyakarta, Indonesia. Referring to three commercialised spiritual centres, the Paguyuban Tritunggal [PTT], the Bhakti Nusantara [BN], and the Bioenergi, I will show how spirituality is constructed, transformed, and commodified in this city.