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Milton Kotler

5 karya publik ditemukan.

2018: 32017: 2

Neighborhood Government

2018 · Book · Koleksi Perpustakaan

At a time of intense urban civil unrest in the United States, this classic text by Milton Kotler was the first to forcefully demonstrate how governance on the neighborhood level could allow Americans to regain liberty and the right to govern their own lives. Kotler's original project showed how towns once independent but then later annexed by adjacent cities became exploited by centralized downtown power. As relevant today as it was when originally published in 1969, Neighborhood Government continues to speak to American cities whose faces have been radically changed by immigration, urban sprawl, and communities fractured by pervasive economic and racial inequality. With a new critical foreword by Terry L. Cooper that places the text within contemporary debates and a new foreword and afterword from the author, Neighborhood Government continues to be a vital work for anyone interested in the economic, social, and political health of American cities and the continuing struggle to increase community investment and control."

Winning Global Markets

2017 · Book · Koleksi Perpustakaan

Two marketing experts explain why the future of marketing will be geared toward global cities in growing regions of the developing world, including growing metropolises in China, Brazil, India, the Middle East and Latin America.

Market Your Way to Growth

2017 · Book · Koleksi Perpustakaan

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press