Armstrong

Marketing

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Principles of Marketing

The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.

Motivating Students

This work brings together the experience of educators, trainers and students searching for ways of increasing student motivation. Links between motivation and training, learning and assessment processes are examined through case studies set in a broad range of subject discipline contexts.

Quick & Simple Crochet Scarves

Learn to stitch your own wraps, cowls and shawls with Quick and Simple Crochet Scarves! Look inside to find: 9 unique patterns from independent designers. Simple technique guides for creating eye-catching stitches. Beautifully wearable projects perfect for any skill level.

Dashiell Stone

Amstrong

ARmstrong Family

The Pocket Book of Basic English

Acts of Teaching: How to Teach Writing: A Text, A Reader, A Narrative, 2nd Edition

Carroll and Wilson have taken their successful Acts of Teaching into the 21st Century with this totally revised second edition. While maintaining the best of Acts, Acts II moves the paradigm into the global age. Comprehensive, innovative, and practical, and with forewords by two of the most noted scholars in the field, Janet Emig and Edmund J. Farrell, this text offers educators a powerful approach to teaching writing. Rather than repetitive exercises, it focuses on engagement and interaction so students grapple with words and experiences to make meaning. In Acts II the writing process and assessment gain a new dimension. Recent research supports its content and strategies while cognitive development and neurological theories, early literacy, inquiry, and writing as a mode of learning across all disciplines and grade levels have been invigorated. Topics include students, shifts and skills for the global age, the writing process, and assessment, three chapters on how to teach grammar within the writing process, collaboration, post writing, and publishing. This book meets the needs of anyone writing or teaching writing. Grades PreK-12.

Motivating Students

This work brings together the experience of educators, trainers and students searching for ways of increasing student motivation. Links between motivation and training, learning and assessment processes are examined through case studies set in a broad range of subject discipline contexts.